Three major trends have emerged in the past few years that are driving new interest in circularity: changing consumer expectations, global supply chain disruptions and growing environmental concerns.
Today’s supply chains were designed to optimize efficiency and speed while minimizing costs. Unfortunately, the COVID-19 pandemic exposed crucial weaknesses in the paradigm. Resource shortages, product scarcity and end-to-end traceability gaps have caused system breakdowns and rampant distribution delays. Transformation is needed to create a more forgiving, sustainable supply chain that can better navigate future challenges.