In less than a decade, the mobile internet revolution has overtaken the digital revolution and is still accelerating. Mobile penetration is increasing, the costs of access and devices are coming down, and more and more people in both developed and developing economies are using the mobile internet as their first - and often their only - means of going online. Let's look at the phenomenon in Europe.

Mobile is completely different from anything you've done before, and you need to throw conventional wisdom onto the dust heap of out-of-date thinking. You may have a bunch of people in business and IT that are telling you how you should approach mobile, but beware. They might not even recognize that mobile is different in every way from previous technology waves.