Do modern-day retail customer-loyalty programs really make for loyal customers? The loyalty program is a tried and true maneuver to keep shoppers from straying to rival retailers. In its original manifestation, though, it was largely a means of mining information about customers, who were otherwise anonymous in the brick-and-mortar world. Read More
Shifting U.S. population patterns, caused in large part by the COVID-19 pandemic, are posing a new challenge for e-tailers looking to stay close to customers.