It has been a wild ride for retailers these past few years. But when we look back, we won't be talking about the economy, the drive for lean inventory, or deep discounting. Rather, we will recognize the fundamental change that occurred was in the shopping process itself.
Shoppers are often interacting with retailers in many channels at once, and while this creates major challenges for retailers, this trend is impacting supply chain networks just as dramatically. The ability of supply chain networks to adapt will make or break retailers' ability to deliver on all-channel commerce promises. Quite possibly, the supply chain experts may be the unsung heroes for the retailers that successfully adapt.
