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Product returns have persisted at alarming rates, causing financial havoc and downward pressure on customer satisfaction and brand loyalty. Worse, possibly up to 95% of returns are attributable to issues other than defects, e.g., No Trouble Found & Remorse Returns. This white paper examines the causes and impact of avoidable product returns; and introduces a novel, data-driven, proactive approach to significantly reduce such returns while minimizing related costs.
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