Setting aside the fact that Macy's would always see less disclosure"”especially to rivals"”as a nice thing, the move signals an important step for omni-channel/merged-channel retailing.
The day when in-store, mobile and online are so intermixed that they can't be meaningfully broken out is the same day true merged-channel retailing has happened. For Macy's, that day happened on Feb. 26, 2013.
"Candidly, it's getting so hard to know what's a store sale and what's a mobile sale and what's internet. It's getting harder to figure out the lines between them," Macy's CFO Karen Hoguet said. When asked for some e-commerce projections, she said: "I really can't give you that number. I mean, I don't know it. But clearly, the growth is continuing very aggressively. But sometimes, it's being bought on a mobile device sitting in a store. So I'm not sure how to define that."
