eWayDirect Inc., a provider of services for electronic marketing, has launched Direct/Acquire. The new offering is an engine that aids marketers in acquiring new customers while protecting brand reputation. According to the vendor, early adopters have improved lead conversions by more than 100 percent, while reducing effective cost-per-thousand (eCPM) impressions by more than 25 percent. Direct/Acquire is the latest offering under eWayDirect's flagship product, Direct/Connect 4.0, which integrates e-mail marketing, desktop delivery, website-abandon marketing and branded social communities. It monitors risk thresholds in real time, pausing risky lead-source feeds if they exceed predetermined thresholds, before they cause reputation damage. Direct/Acquire is sold by eWayDirect and a network of partner companies, and is delivered under a software-as-a-service (SaaS) subscription model.
