At Gap's annual shareholder meeting this year, CEO Art Peck said, "to not be considering Amazon and others would be in my view delusional." Soon after, Lands' End announced that it would start selling some merchandise on Amazon, as the online behemoth's "credibility of being a desired fashion destination for shoppers continues to grow."

If you think customer expectations are high overall in terms of e-commerce and direct-to-customer fulfillment, take a good look at the millennial generation. Across a number of studies you see a pattern: a keen desire for the most rapid shipping method possible; free, unlimited returns; and a greater willingness to spend a bit more to get it the same day.

Fashion retailer River Island is rolling out a radio frequency identification tool at all 280 of the stores it owns and operates. The retailer says it will track all of the garments it sells in the stores, which are located in United Kingdom, Ireland, the Netherlands and Belgium, using tags applied by suppliers.

Challenge: A leading international beverage company that ships over 8 million bottles a year needed to gain control of a complex and lengthy production process to ensure the highest product quality.