People and their corporate cultures are essential elements in crafting an effective sales and operations planning process, says Eric Kulikowski, senior director of supply chain optimization with Philips Home Healthcare Solutions.
Thirty years after sales and operations planning was defined as a key business practice, companies are still struggling to achieve visibility of demand in their supply chains. E.J. Tavella, vice president of strategic sales and solutions with Steelwedge Software, ventures a reason why.