Every year around this time, carriers, distributors and logistics providers gear up for the coming peak holiday shopping season, on which shippers depend for a large portion of their annual revenue. This year, however, is different, thanks to the coronavirus pandemic and resulting economic freefall.
Challenge: As consumer preferences shifted to healthier foods, this specialty food group’s leaders recognized that change was needed. Without changing how the business operated, the company could not continue its stellar history as a top quartile financial performer in its industry.