Mike Molson Hart, who sells toys on Amazon.com Inc.’s marketplace, realized last month something was amiss. His company’s popular disc-shaped plastic building set, called Brain Flakes, had dropped precipitously in the ranks of Amazon’s best-selling toys as the critical gift-giving season approached.
In an era when online credit card fraud seems like a foregone conclusion, here’s one potential solution: Instead of trying to prevent card numbers from being pilfered on the web, simply use card numbers you don’t mind being stolen.
Amazon goes into the holiday season with a newly magnified brick-and-mortar presence, giving it more opportunities to sell its Kindle e-readers, Fire tablets and other gadgets.
