Retailers are moving away from liquidating outdated inventory for a set price of pennies on the dollar, says Jeremy Witte, COO of Genco Marketplace. Instead they are looking to partners to maximize liquidation returns through a network of secondary merchants.
Even in the age of recycling, forward and reverse supply chains have tended to be treated as separate disciplines. Now the world's largest retailer is partnering with major consumer goods manufacturers to help erase that distinction.