Increased visibility across the supply chain is a growing demand from businesses and customers alike. Businesses need to rapidly detect and react to supply chain disruptions to meet service levels, and customers want real-time knowledge of order status. This demand for visibility is also penetrating the walls of the warehouse. A connected environment and emerging technology will enable this sought-after visibility. -Rick Kaminska, Vice President of Product Management, SensorThink

Companies are drowning in data, but are low on insights. Exciting advances in analytics are opening up new opportunities for supply chain teams. The challenge is that it means charting a new path and defining new processes to take advantages of new capabilities. The path forward means charting a new direction. It is not an evolution. –Lora Cecere, Founder, Supply Chain Insights

Reality, as we know, can be virtual. It can also be augmented.