Companies seek to burnish their brands in a variety of creative ways. In the case of Recreational Equipment, Inc. (REI), that desire extends deep into the supply chain.
Two years ago, a robot crushed a 22-year-old man to death at a Volkswagen AG factory in Germany after the maintenance worker became trapped in an area usually off-bound to humans. While this type of tragedy is still relatively rare, efforts to improve safety are intensifying as factories around the world become increasingly automated.
The robot was perched over a bin filled with random objects, from a box of instant oatmeal to a small toy shark. This two-armed automaton did not recognize any of this stuff, but that did not matter. It reached into the pile and started picking things up, one after another after another.
Nissa Scott started working at the cavernous Amazon warehouse in southern New Jersey late last year, stacking plastic bins the size of small ottomans. It was not, she says, the most stimulating activity. And lifting the bins, which often weigh 25 pounds each, was also tiring over 10-hour shifts.