In a difficult economy, the most obvious action item on executive agendas is cutting cost. Yet businesses often fail to make good on that relatively straightforward objective.
Visibility is top of mind for supply chain executives today, but they still need to sell the organization on the value of investing in that capability, says Jeffrey Luft, portfolio development executive with Siemens Digital Logistics.
A preview of the second annual Global Supply Chain Marketing Summit, to be held June 5-7, 2024 at the Ritz-Carlton on Amelia Island, Florida, with original cohort member Lisa Beck, director of marketing and business development with Ortec.