A preview of the second annual Global Supply Chain Marketing Summit, to be held June 5-7, 2024 at the Ritz-Carlton on Amelia Island, Florida, with original cohort member Lisa Beck, director of marketing and business development with Ortec.
Leaders should pave the way for a smoother transition into the digital future by focusing on effective communication, dedication to education, and awareness of employee needs.
An omnichannel supply chain represents a paradigm shift in prioritizing customer experience, seamlessly integrating various sales channels like physical stores, online platforms and mobile apps.
Sherry Harriman, former SVP of logistics and supply chain with Academy Sports + Outdoors, tells how she prefers to be approached by supply chain marketers — and the tactics that don’t work.