Campbell Soup is expert at understanding buying patterns and demand signals for its traditional category, but as it expands into new categories with different types of products the company is having to adapt its forecasting methods. Allyson Hatfield, senior demand planner, discusses these challenges.
Just as KFC's China sales began to improve, the spread of bird flu is once again threatening the chicken restaurant's recovery, this time ahead of the Chinese New Year holiday, typically a busy period for the chain. The New Year begins on Friday, Jan. 31.
In comments submitted to the Environmental Protection Agency, the National Council of Chain Restaurants has criticized the government group's corn ethanol mandate under the Renewable Fuel Standard, and labeled the RFS as unrealistic.
Economists working for U.S. businesses are more optimistic about growth this year and see little effect from the start of healthcare reform or the reduction in a key Federal Reserve stimulus program, according to survey results released Monday.
The latest supply-chain news, analysis, trends and tools for executives in the food and beverage industries. Learn how food and beverage companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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