Only a year ago, the mere mention of a “virus” would have evoked in many people’s minds the image of a sick computer.

David Barton, general manager for North America with ToolsGroup, describes the ways in which various industries are approaching the challenge of planning for demand in an environment of extreme uncertainty.

Traditional supply-chain strategies that prioritized efficiency and razor-thin margins over agility won’t work anymore. Brands must now prioritize resilience.