Russ Henneberry, a digital marketing consultant and founder at theCLIKK.com, describes the five main elements of a successful digital marketing campaign.
Brian Pacula, partner in the Operations Excellence practice of West Monroe, tells how manufacturers and supply chains are prioritizing their spend on technology in the post-pandemic era.
Attorney and legal technology expert Colin S. Levy explains the scope of President Biden’s recent executive order on the development of artificial intelligence, and speculates about its long-term implications.
The supply chain industry has a PR problem when it comes to attracting workers. "People think it's all truck drivers and forklift operators, but we need engineers and technicians," says educator Robyn Brunscher.
When it comes to meeting customer expectations for last-mile delivery, it's not just about speed. Service quality and visibility are equally important, says Jim Waters, vice president of marketing with Frayt.
Krista Neher, chief executive officer of Boot Camp Digital, shares the secrets of effective digital marketing, and rates current efforts by companies at online branding.
A case study with Roambee Corp., about how the world's leading reusable packaging container (RPC) supplier managed to track hundreds of millions of units without having to tag each one separately.
Mark McCleary, chief technology officer with Lucas Systems, discusses the push for greener operations in the warehouse, particularly in the area of packaging.