CIOs at StubHub, HD Supply, JetBlue and other leading organizations are spearheading digital initiatives to drive business growth. Here's a look at their evolving digital transformations.

In my mid 20s, I opened a pizza restaurant in my hometown. Each week, the same people would come in. We'd talk about friends, weather, politics. I got to know their likes and dislikes - who wanted extra pepperoni and who hated onions. Even though I made a pretty decent Hawaiian pie, I'm convinced I made a lot of sales just by listening and talking.