Analyst Insight: Retail is in a dramatic transformative phase. Consumers' multichannel access and shopping and web commerce vs. in-store shopping have retailers experimenting with many new approaches and technologies. Multi-merged channel expectations put fulfillment front and center as a major concern - no more relegating supply chain to the backwaters of retail management!
- Ann Grackin, CEO, ChainLink Research
Analyst Insight: While much has been written about demand driven, daily demand variability drives operations crazy. Most current inventory planning and optimization applications are disconnected from daily reality resulting in operations relying on custom spreadsheets and tribal knowledge to reconcile the gaps between plan and actual. In addition, the inventory planning applications are often disconnected from the optimization applications (if implemented at all), further exacerbating the operations conundrum. - Rich Sherman, Supply Chain Discipline Expert at Trissential
Analyst Insight: "Big data" software and analysis will be the most important supply chain technology for forecasting and demand planning in the years to come. Through analysis of huge quantities of data it provides a competitive advantage by providing unparalleled insights. The challenge for companies will be staying ahead of the technology in a cost-effective manner, and developing organizational processes to effectively utilize the huge amounts of data and absorb the information into their organizational decision making processes.
- Nada R. Sanders, Professor of Supply Chain Management and Iacocca Chair, Lehigh University
Arguing that "the line between stores and the internet is blurring so much," Macy's has become the first major publicly held retailer to stop reporting its e-commerce stats.
Analyst Insight: CFOs today have a keen sense of the cost of volatility and uncertainty in terms of the link between cash/margins and the supply chain, yet they are largely in the dark when it comes to the quantitative techniques available to improve forecast accuracy, which tends to deteriorate as volatility increases. Major changes are being made in forecasting methods to address this volatility.
- Sree Hameed, Vice President, ChainLink Research
Analyst Insight: The CPG industry's supply chain performance is middle of the pack: more mature than chemical or pharmaceutical companies and less mature than high-tech and electronics manufacturing companies. Several factors are at work to shift the processes to improve performance. Focus is shifting from inside-out to outside-in, from a vertical horizontal siloed orientation to horizontal processes that can better sense and respond, and from a supply chain focused only on product delivery to a value network focused on serving the customer. - Lora Cecere, Founder of Supply Chain Insights
Analyst Insight: Simply stated, the marketing mission of any business is to profitably create "something" that a customer will buy. The operational objective of the business is to deliver the "something" to the satisfaction of the customer. The financial objective is to charge a fee equivalent to the customer's perceived value while generating a return on the capital investment the business made to create "something."
- Rich Sherman, Supply Chain Discipline Expert at Trissential
A recent survey of global online shoppers reports that e-commerce merchants selling abroad are missing out on sales and revenue opportunities because their websites lack local currency pricing capability.
OCTG Tubular Finishing Services, which inspects and finishes steel pipes used at oil-drilling sites, is employing radio frequency identification technology to track personnel and tools at its facility near Houston. The company is also in the process of developing a service to provide information regarding the status and location of pipes located on site.
In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success.